So UnBumf, as the Oxford Dictionary will soon define it, will mean everything that you need to know, are expected to know and must know with a pinch of twist. We are not your daily news magazine or your documentary sports portal or even your tabloid for the usual masala entertainment updates.
But we WILL give you the news that matters. We WILL give you the important sporting updates. And we WILL make sure all the gossip and masala of the entertainment industry is at your doorstep; albeit in our own peppy, quirky way!